Ditching Hourly

Lauren Pearl - The Daily CFO Pricing Framework

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Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.

CHAPTERS

  • (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
  • (00:09) - Lauren Pearl's Background and Role
  • (02:08) - Client Types and Fit
  • (04:18) - The Origin of the Pricing Framework
  • (07:23) - Step-by-Step Pricing Framework
  • (08:01) - Setting the Floor Price
  • (20:47) - Setting the Ceiling Price
  • (38:50) - Understanding Customer Decision-Making
  • (40:15) - The Power of Post-Purchase Feedback
  • (41:27) - Exploring Customer Value Perception
  • (43:51) - Competitive Analysis and Market Expectations
  • (47:40) - Pricing Strategies and Customer Commitment
  • (01:09:55) - Experimentation and Continuous Improvement
  • (01:14:18) - Where to Find Lauren Online

    • LAUREN'S LINKS
    • Lauren’s LinkedIn
    • The Daily CFO Newsletter
    • The Growth-Minded CFO Podcast

    ----

    Before you go!

    The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

    Hope to see you there!

    ...more
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    Ditching HourlyBy Jonathan Stark
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