"Do not confuse the media for the strategy. How is TikTok any different from a newspaper...a billboard... everything that everyone was doing a hundred years ago? It's just a new way of doing the same thing."

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson, RJon addresses real marketing questions from How To MANAGE a Small Law Firm members. Through detailed Q&A, he helps law firm owners evaluate vendor performance, determine what makes a qualified lead, and understand why the fundamentals of marketing remain constant even as technology changes. 

Key Takeaways:

1. How to evaluate marketing vendor effectiveness

2. Measuring meaningful marketing metrics

3. Understanding the practical difference between what makes a lead qualified or unqualified

This episode provides law firm owners with practical answers to their marketing implementation questions. To learn more, check out the Automatic Marketing Machine book.

Let's go to the vault!

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