In today's episode, I welcome on Lawrence Judd from Macros Inc. Lawrence is a good friend and someone I've wanted to have on the podcast for a while. I'm sure a few of you will know of him, and if not, you're in for a treat as one of his superpowers is distilling complicated topics into understandable and practical steps. We dive deep into marketing and talk about a definition for it, where personal trainers go wrong, companies who are doing it well, setting business goals for more effective marketing and why you're likely a yoyo marketer.

Timestamps:

• [04.55] - what has happened to Lawrence's chemical engineering career and how he came into the fitness industry?
• [10.11] - how his degree in chemical engineering has aided his work in health and fitness
• [13.30] - what Lawrence means when he wrote "you're probably a yoyo marketer" in his LTB magazine piece
• [16.20] - does he think personal trainers have a knowledge or habit gap when it comes to marketing?
• [19.45] - how he explains marketing
• [24.00] - why it's so easy to forget about your customers when you get into running a business
• [26.18] - how marketing fits into running a business
• [29.20] - what companies he thinks are marketing their product/ service effectively
• [34.15] - where he sees personal trainers going wrong with their marketing?
• [38.54] - how to compare yourself to your competitors effectively
• [46.15] - relating your service to a fundamental human need
• [49.45] - why it's important to set clear business goals and how to set them

Find More About Lawrence:

• Macros Inc Website
• Instagram
• Email - [email protected]

Find Out More About LTB:

• Website
• Instagram
• Facebook