Path for Growth with Alex Judd

Leaders Simplify the Complex with Jon Collins, Co-Founder of the Bible Project


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Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.


When running a creative business, it’s easy to get caught up in day-to-day operations and lose the opportunity to spend time creating. While expanding the BibleProject, Jon Collins realized he didn’t want to make this mistake, so he intentionally set out to delegate leadership and operations. In this episode, Jon shares some of the lessons he’s learned while building a successful non-profit platform, including the importance of delegation, how to define your business narrative, and what it’s like to work with a business partner. He also shares insight into the process of crafting and revising effective messages that distill complex information into digestible content. 



  • What were you doing before you started BibleProject? (3:02)
  • Where did you get the skillset of distilling the complex into the simple? (7:21) 
  • How do you preserve curiosity and humility after doing this job for years? (12:23)
  • Why is writing an important skill for becoming a better thinker? (15:21)
  • How do you evaluate the effectiveness of a message? (19:40)
  • Do you have trouble accepting feedback on something you care deeply about?? (22:34)
  • How do you balance listening to feedback with trusting your intuition? (25:25)
  • Why did you decide to create BibleProject with a non-profit model? (28:18)
  • What made you want to work with Tim, and what have you learned about having a business partner? (29:57)
  • What was your business narrative, and why was that so important to you? (33:39)
  • How do you explain your early success with BibleProject? (37:10)
  • How have you relinquished control of operations so you could focus on the creative? (41:50)
  • Why is explaining so powerful, and how does that show up in the Bible? (47:24)
  • How to connect with Jon (52:32)


  • BibleProject Website

    Connect with Jon on Twitter

    Path for Growth Membership

    Path for Growth One-on-One Coaching

    Sign up for the Worth it Wednesday Email


    Join Path for Growth on Instagram and Facebook


    If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

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