In this episode, I chat with John Williamson, founder and CEO of Songfinch, a platform that transforms personal stories into custom songs. We discuss the challenges of leading an innovative brand in the music and gifting industry, focusing on the importance of resilience and transparency in leadership. John shares key moments that fueled Songfinch's remarkable growth, including the shift to emotionally-driven marketing strategies and the operational tactics that supported this success. He emphasizes the significance of fostering a culture of ownership among employees, highlighting the value of genuine connections in building a thriving brand.