How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.

Tune in to learn:

• How to build trust with stakeholders (8:50)
• About the relationship between CMO and CFO (16:10)
• Why the consumer lens is vital for analyzing strategy (30:59)
• How to think on your feet with new marketing opportunities (34:24)

Mentions:

• 15:53 Jenn Kretchmar, Chief of Merchandising and Digital at Build-A-Bear
• 24:22 Sean McVay,  Rams head coach: Chunky Soup Advocate
• 26:02 Save the Snow Day 
• 35:06 Beeple, Mike Winkelmann NFT Designer
• 37:22 Climate Protesters Throw Soup On Van Gogh Painting 

This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

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