Today's episode features Shannon on The Ultra Life Podcast, hosted by Samantha Nivens. Shannon shares her transformative journey from corporate America to entrepreneurial success, starting with her surprising introduction to accounting, pivoted by a bet with her father. Discover how pivotal moments, including personal challenges and a significant bereavement leave, influenced her career path and led her to embrace her true calling in simplifying finances for entrepreneurs.

What you'll hear in this episode:

04:10 Became accountant after losing a bet with dad.

09:43 Emphasizing importance of addressing personal challenges quickly.

12:54 Embracing metrics, finding meaning in progress.

15:11 Dad stopped giving money, worked at McDonald's.

21:24 Navigating midlife changes, self-discovery, and societal expectations.

29:06 Encouraging individual freedom and self-permission.

30:29 Earn choices with his guiding directions reluctantly.

35:17 Permission and support are powerful for growth.

39:33 Accountants mostly interacted with people in their field.

45:04 Entrepreneurship should be about enjoying the journey.

46:37 Life and business challenges while being mom.

49:37 Emphasizing real-life balance while building successful business.

53:37 Focus on customer desires, not personal preferences.

If you like this episode, check out:

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Compensation Plans - Commission or Flat Rate?

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Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.