Bill Cates is a high-energy speaker who motivates by sharing proven ideas and strategies that work. Bill has helped over 20,000 small business owners and salespeople build thriving referral-based businesses and has helped large companies increase sales and cut hundreds of thousands of dollars in marketing expenses at the same time.

 Bill is the author of three popular books on referrals: Get More Referrals Now!, Don’t Keep Me a Secret!, and Beyond Referrals: How to Use the Perpetual Revenue System to Turn Referrals into High-Value Clients. Bill is the president of Referral Coach International and the founder of The Referral Coach Academy. Bill’s client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal.

 Listen to this informative Your Life. Your Legacy. episode with Bill Cates where we talk about client relationships, referability, and relationship marketing. Bill gives us the low down on some of the best ways to leverage your client relationships to find those “right fit” prospects and how taking a more human-centric approach ultimately benefits you and your current and future clients.

 Here is what to expect on this week’s show:

·        Relationship marketing – looking for the warmest path of least resistance for both you and your potential clients can be a very cost-effective method of growing your business or practice

·        Creating client engagement to increase your referability, then leveraging your relationships to get new connections

·        Educating your clients and centers of influence on the work you do, who you serve the best, and how you do it can help you find more “right fit” clients

·        Understanding that you are a guide to your clients, not the main character in their story, is helpful in knowing how to draw in new prospects

Connect with Bill:

Resources Mentioned:

·        Radical Relevance by Bill Cates

·        exponetialgrowthguide.com

Bill Cates’ Contact Info:

Website: referralcoach.com/

Twitter: twitter.com/Bill_Cates

Youtube: youtube.com/user/ReferralCoach

LinkedIn: linkedin.com/in/billcates/

Facebook: facebook.com/ReferralCoach

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