The marketing people at Lego are geniuses. In 2014 they released The Lego Movie, launching a lucrative movie franchise and driving sales of their product through the roof. The storytelling isn't fancy, but it sure is solid. In this week's episode Valerie and Melanie look at Lego Batman (2017) and how the company uses resonance and storytelling fundamentals to create movies viewers love.

For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle: www.valeriefrancis.ca/innercircle

To learn to read like a writer, visit Melanie's website: www.melaniehill.com.au

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Acquire the power to write a bestselling story at storynerd.ca/courses 

For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.

To learn to read like a writer, visit Melanie's website.