Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! It’s not often you get to talk to one of your childhood TV idols. Yet, I’ve been having a lot of those pinch me is this my real-life type moments lately. For any boy growing up in the early 90s, you were absolutely watching American Gladiators. My guest on this episode is Cyclone from that hit show, but its what Barry Turner did after he was injured on American Gladiators that interests me as an adult.  Barry Turner went on to become the co-founder of the massively successful health and wellness snacking brand Lenny & Larry’s. Barry and I talk about category creation challenges three decades ago and what today’s CPG entrepreneurs can learn from that early phase. Barry also shares his “Steve Jobs comeback story” and how his time off from Lenny & Larry’s created a serendipitous moment with another massive health and wellness snacking brand. These are just a few of the fascinating stories and topics discussed in this episode...  

Barry Turner's LinkedIn

This content was supported by Superior Snacks. If you’re interested in learning more information about how Superior Snacks can help you take your brand's functional food product development ideas to the next level, head over to superior-snacks.com or reach out to me directly and I’ll connect you with the Master Baker himself.

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