What Would Mel Do is back, and with it, we've got a juicy listener-question submitted that we're ready to address. This week, we're answering: 'What would Mel do when the CEO isn't listening to your comms advice?' and with it, we've got six top tips to help.

This week's episode of the Less Chatter, More Matter podcast provides practical strategies for better engagement, while emphasising the importance of trust, business acumen, and consistency. Mel offers actionable insights to improve executive communication, employee engagement, and organisational strategy.

So, if you want to make sure you get heard... listen in here!

Links mentioned in this episode:

• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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In this episode of Less Chatter, More Matter, we get down to the nitty gritty on how strategic language choices can enhance persuasive communication. 

In fact, we have three key tips to give you in making your language more persuasive alongside some of the things you need to avoid. The episode also highlights common pitfalls and uses practical examples and studies to illustrate the importance of these techniques in influencing belief, credibility, and motivation.

So... if you’re looking to get more persuasive or motivate people, stay tuned and listen in!

Links mentioned in this episode:

• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Ever thought of a career in change, or perhaps in change comms?

Well, this week's episode of the Less Chatter, More Matter podcast may as well have been made for you because we've picked the brain of change recruitment specialist Eloise Seidelin from Change It Recruitment on all things change.

We talk about change as a career profession, alongside the way change works in communications. We dive into change management, the need for organisations to adapt continuously and the importance of roles in managing technological and skill-based disruptions.

Eloise shares insights on specialisation within change management, the importance of building lasting organisational change capacity, and maintaining the resilience needed for effective change management. The episode also discusses how change professionals can navigate their careers and highlights the emerging role of AI in the industry... so, jump in with us now!

Links mentioned in this episode:

• Eloise's LinkedIn
• Change It Recruitment 
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Have you ever considered starting a podcast?

Well, maybe you should. In this episode of the Less Chatter, More Matter podcast, we explore the world of podcasting... and why it could be a good idea for you to join it.

With 546 million listeners globally, we dive into the importance of understanding your audience and what a podcast could do for you, your brand, your teams and your audience. Though, you may be thinking: what a great idea, how do I start?

Luckily, we’ve given you the insider tips on the technical platforms and equipment you’ll need to jump right in. Plus, we offer some key advice on structuring content, editing, and promoting your podcast effectively. 

So, tune in now for a comprehensive guide to starting and sustaining a successful podcast.

Links mentioned in this episode:

• Episode 41: Crisis communication and the lessons we can learn from Optus 
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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On this week's episode of the Less Chatter, More Matter podcast, we're doing things a little differently.

In fact, we're doing them completely differently because we've asked Mel to go ahead and review seemingly fine businesses, products or ideas and to give us a game plan on how she'd approach making them... better. 

Now, better is subjective. Much like our opinions. But, we can attest to the fact that all of the ideas in this very first episode of the What Would Mel Do (WWMD) series are great ones that any business could use to leverage their marketing and comms successfully.

So, for this week's WWMD, we've taken a look into the Women's AFL right here in Brisbane, Australia and how we think they could elevate their comms game to get more folks to the actual game. Press play to get right into it! 

Links mentioned in this episode:

• AFLW Brisbane Lions
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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This episode of the Less Chatter, More Matter podcast is dedicated to setting you up for the future of your comms career.

In fact, we've brought in an expert in all things professional communication with the real-life experience of teaching our new communicators on how to adapt to the professional world ahead of them: Ross Monaghan.

Ross Monaghan is a strategic communications lecturer at Deakin University and chair of the IABC Asia Pacific region, with a passion for discussing the dynamic nature of the communications profession. Ross shares his journey from journalism to academia and various roles in the mobile telecommunications industry, alongside what exact factors he believed helped him thrive in each area.
 
Key discussion points include the evolving skills needed for communicators, the importance of embracing new technologies like AI, the significant shifts in communication practices, and the role of professional communicators in internal and external organisational success.

In summary: we asked Ross to elaborate on what skills he thinks we, as comms pros, need to develop for the future - alongside what new comms pros will need for theirs. So... why wait? Jump in!

Links mentioned in this episode:

• Ross' LinkedIn
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Welcome back to another episode of the Less Chatter, More Matter podcast!

This week, we're teaching you how to communicate like a human in a world of robotic, corporate jargon. We talk about the importance of clear, human-centric communication and how that influences your audience. We share some key tips and strategies for influencing others to adopt clearer communication practices, alongside some ways to help clarify your messaging.

Tune in to learn how to transform corporate jargon into meaningful and impactful messages.

Links mentioned in this episode:

• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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If we told you that taking your stakeholders for a walk could drastically improve your stakeholder relationships.... would you, a) believe us and b) want to immediately know more about how to apply this?

We're fairly sure it's a mix of both a and b, but luckily, the latest episode of the Less Chatter, More Matter podcast features the brilliant Lisa Partridge from Sixcomms - a.k.a. the creator of the "Walk and Talk" method.

On this episode, we dive head first into the importance of active and attentive listening skills in supporting stakeholder relationships, alongside how this plays a part in the six C's of effective communication. We discuss how genuine listening fosters connection, enhances curiosity, and assists in asking meaningful questions, alongside how you can do this out and about in nature or other ways that don't involve a board room.

So, listen in to find out how to walk your talk... preferably in a beautiful park in Singapore!

Links mentioned in this episode:

• Lisa’s business Sixcomms
• Lisa’s LinkedIn
• Lisa’s Walk and Talk
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Now this episode is a gold mine of great tips, tricks and information for ANY comms pro!

This week, we dive into the crucial steps you need to do before you begin the arduous process of a change comms plan. In fact, we go over what makes it an effective change comms plan, or not. We show you the importance of understanding the scope of change, taking a thorough brief, creating a reverse brief, and drafting FAQs to ensure a clear, strategic, and impactful communication strategy - all with template hacks in the links below.

In fact, this episode provides practical advice and insights aimed at helping communication specialists navigate and support transformational projects effectively… so what are you waiting for?

Find out what you need to know and do before you start your change comms planning - right here!

Links mentioned in this episode:

• Change comms bootcamp
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Welcome back to another episode of the Less Chatter, More Matter podcast and this week, we have a big treat for you! The incredible Cassandra Thurston, Global Communications Manager at Flight Centre Travel Group, has joined us to shed light on all things internal comms and a global workforce.

She shares her expertise on managing internal communications for a global workforce alongside over two decades of experience in PR and employee communications. Cass discusses the challenges of reaching a geographically dispersed and diverse employee base while highlighting the strategies her teams have taken to unify their communications platforms, leverage data and AI tools, and create concise and targeted messaging. 

Cass also talks about her journey into internal comms, the impact of COVID-19 on Flight Centre, and the innovative programs that helped the company navigate the crisis. 

So... tune in for practical tips and insights on effective internal communication practices and get into it! 

Links mentioned in this episode:

• Cass' LinkedIn
• Crisis comms bootcamp
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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