Frank Azzolino, Force Management Senior Partner, has sold for years. He’s been there - done that. He also is a great teacher.   He makes his first appearance on the show and talks about how he ensures he has an elite selling motion. His tips will help you make an immediate impact on your critical deals (in all stages of the sales process).   He covers it all, making this a must-listen episode for any salesperson or manager out there. Plus, he shares his favorite discovery question, and the one question he wishes he knew 30 years ago.    Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources on building sales skills   - How to Test Your Champions [Podcast] https://apple.co/2BJNul4 - Remember These Phrases. Sell More Deals [Podcast] https://apple.co/33vC8vG - Improve Your Active Listening Skills Podcast [Podcast] https://apple.co/2Vi98D4