All physical product sellers face the challenge of getting enough eyeballs on their products and proving the viability of their business.

Some enter the market and fail. Others attract people in a way that creates a community dedicated to the product as a solution to a problem they have.

Quest Nutrition is a shining example of a successful brand that built a community. In this episode of the Freedom Fast Lane podcast, we share a clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault, featuring Tom Bilyeu.

Tom pulls back the curtain and shares his secrets to Quest Nutrition's success.

You'll hear what he and his business partners did in the early days to attract eyeballs and prove their business model, what decisions he made that helped Quest Nutrition scale, and how the brand stays viable in an ever-changing market.

Tom has dedicated himself to building a successful business that has a mission to end metabolic disease.

This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them.

The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.