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In this “Lessons” episode, Chris Dreyer breaks down how modern SEO is being reshaped by AI overviews, changing user behavior, and evolving definitions of quality content. He explains that good content isn’t just well-written; it must effectively match user intent, reduce bounce rates, and encourage engagement. As AI-generated search results and zero-click scenarios take over, Chris highlights the growing importance of schema, trust signals, and becoming an “entity” within your niche. He also explores how Google’s layout increasingly prioritizes paid ads and local service placements over organic results, pushing businesses to rethink their strategy. While generative AI tools can streamline content creation, Chris stresses that human oversight remains essential to maintain credibility and results.

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