This week, two fantastic guests help us understand the drivers of M&A in craft spirits and what both founders and investors must do to create a successful long-term partnership. We highlight best practices – and potential pitfalls – in executing an acquisition.

Nick Papanicolaou, VP at Pernod Ricard’s New Brand Ventures division, offers buyer insights. He helped execute investments in Smooth Ambler Spirits, mescal brand Del Maguey and, most recently, Rabbit Hole Distilling.

Emily Pennington, content manager at Park Street Imports, represents the craft brand point of view.

Lastly, this episode also features Rabobank’s global strategist Stephen Rannekleiv and analyst Bourcard Nesin.