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In this "Lessons" episode, Melissa Urban, CEO and co-founder of Whole30, explores what happens when leaders stop chasing revenue and start building from purpose. She shares how genuine human connection can transform leadership, why comparing yourself to competitors limits growth, and how self-awareness builds trust across teams. Melissa also discusses how loyalty and integrity shape her hiring philosophy, and why community—not profit—has always been at the center of Whole30’s success. Through her reflections, she reveals how stepping back, staying grounded, and leading with empathy can help founders create brands that truly endure.

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/ndKRBXk9-jw 

Apple: https://podcasts.apple.com/us/podcast/melissa-urban-co-founder-ceo-of-the-whole30/id1484783544 

Spotify: https://open.spotify.com/episode/7hqwTNunf5E3VV44gRoVg5 

➡️ Watch the Podcast on YouTube

https://www.youtube.com/c/scottdclary