Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-52

In this video, filmed at the top of Mount Pisch in the Dolomites (yes, during a thunderstorm warning), I break down why every single business I’ve started has been in industries where I had no idea what I was doing—and why that’s exactly what made them successful.

From starting Bitmaker at 21 with zero coding skills, to building Herb after 287 rejections, to creating Founder OS with “impossible” expectations, being underestimated has been my secret weapon.

You’ll discover the 3 reasons why being underestimated is your biggest advantage, how to use doubt as fuel like Michael Jordan, and why striking from the shadows like Steve Jobs transforms doubters into fans overnight.

Get The Underestimation Advantage Playbook here: https://fos.now/yt-gd-discover-the-underestimation-advantage

Video title ideas (for the algo):

They Will Underestimate You. Let Them.

How to Get Ahead of 99% of People in 2025

Underestimated? Good. Now You’re Dangerous

Let People Underestimate You… They’ll Regret It

What They Don’t Tell You About Being Underestimated

Connect with me:

My website: https://fos.now/yt-founder-os-52

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray

Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-52

#onepersonbusiness #creatoreconomy #entrepreneurship