Data protection, legal compliance and respect for member's privacy are all critical topics for loyalty marketing professionals. 

Whether it's GDPR or other global regulations, the privacy challenges we face today are escalating in to the "perfect storm".

So how can we ensure we're professional, prepared and protected as much as possible?

This short summary show explains the factors to consider, as well as the idea of a "Data Health Check", a service offer by Richard Dutton, Managing Director of the Elias Partnership, which can help your company prevent and defend against the costs of a data breach, should one ever occur.

Show Notes:

1) Richard Dutton

2) Elias Partnership 

3) Let's Talk Loyalty Episode 139: Data Laws and Data and Privacy Health Checks for Loyalty Professionals

Capillary Technologies describes itself as “Asia’s leading SaaS product company” and is the proud technology partner for global clients like Dominos, Shell, and Tata Group, as well as other leading loyalty programs in North America and around the world.

The firm is also a new partner for “Let’s Talk Loyalty”, so we were delighted to meet two of their top executives for a masterclass in loyalty marketing, with a truly global perspective.

This episode features Aneesh Reddy and Jim Sturm, and shares the latest loyalty strategies, global industry trends, and best-in-class brand examples of successful loyalty programs at scale.

Show notes:

1) Capillary Technologies 

2)  Aneesh Reddy

3) Jim Sturm

Anita Toth describes herself as “Chief Churn Crusher” for her clients, specializing in programs to help brands understand the true voices of their customers.

In this discussion, she shares with us her passionate belief in the importance of senior executives dedicating time to listening to customers consistently firsthand. 

She explains the limitations of customer surveys, and how brands now, more than ever, need to invest time and resources to truly hear the voices of their customers. 

Show Notes:

1) Anita Toth

2) Anita Toth Inc 

Bilt Rewards is the world’s first rewards program that lets you earn loyalty points for your rental payments, so we were delighted to meet Dave Canty, Director of Loyalty and Partnerships about this innovative proposition.

In this short summary episode, we look back on how the program was launched in June 2021, with the mission to reward those who rent their home in the US for simply paying their rent on time, while also supporting them long term if they aspire to becoming home owners. 

Listen to learn the key insights from this impressive loyalty program, rewarding on-time rent payments.

Show Notes:

1) Bilt Rewards

2) Dave Canty

3) Ankur Jain

4) Let's Talk Loyalty Episode 135: Loyalty Industry Innovation - RENT Should Be Rewarding

How well do you optimize your email campaigns to drive your customer loyalty?

In this episode, we are joined by Sondre Wassås, Partner at CPM Analytics, who has run loyalty programs for some of the best- known retailers in Scandinavia.

Sondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics.

Listen to hear Sondre explain his innovative approach to analysing email newsletters, to find insights that can drive dramatic improvements in your email marketing campaigns.

Show Notes:

1. Sondre Wassås

2. CPM Analytics (Norwegian Home Page)

3: Smarter Email Insights (In English) 

Today we are hearing from the iconic "Fuel Rewards" program from Shell in North America.

With almost 30 million members, and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings.

To celebrate their ten-year anniversary, Shell’s Fuel Rewards program recently launched 10 months of exciting new ways to save, and also new ways to win.

Listen to this episode to hear all about the latest from Shell's Chris Suess, Head of Loyalty and CRM, and Ebru Ak, US Loyalty, and CRM Co-ordinator.

Show Notes:

1.) Shell "Fuel Rewards"

2.) Chris Suess, Head of Loyalty

3.) Ebru Ak, US Loyalty, and CRM Co-ordinator

Livelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success.

Livelo is now one of the fastest growing and more profitable companies in the country, so listen to hear Daniel Pagano share how the power of a structured and strategic approach can be used delight customers and merchants alike.

Show Notes:

1) Daniel Pagano

2) Livelo 

3) Let's Talk Loyalty with Livelo - Episode 133 

Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.

With over 38 million members, their "Ultamate Rewards" program is one of the key drivers of their continued success.

This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from Nicole Bernhardt, the Head of Ultamate Rewards.

Listen to hear Nicole share the importance of understanding the consumer to deliver a meaningful loyalty program, as well as the value of engaged field associates to drive their loyalty program adoption.

Show Notes:

1.) Ulta Beauty

2.) Nicole Bernhardt, Head of Ultamate Rewards at Ulta Beauty

3.) Ultamate Rewards

4.) Ulta Beauty at Target

Today's episode showcases a healthtech idea that is taking the world by storm!

It sounds too good to be true, but Sweatcoin’s business model is based on rewarding its users simply for walking.

The app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits.

Jessica Butcher joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world’s first crypto-currency minted by movement!

Listen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier.

Show Notes:

1.) Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy

2.) Sweat Economy

Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers.

The Galerija Belgrade Mall, which opened in late 2020, and its loyalty programme "Moj Beograd" seem to be doing exactly that. 

Listen to this short summary show to learn all about how this luxury shopping mall developed and funded their loyalty program in a way that's delighting all of the stakeholders involved. 

Show Notes:  

1) Vanesa Jovanovic  

2) Chayya Bassi 

3) Galerija Belgrade  

4) Let's Talk Loyalty Episode 131