Let's Talk Loyalty

Livelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success.

Livelo is now one of the fastest growing and more profitable companies in the country, so listen to hear Daniel Pagano share how the power of a structured and strategic approach can be used delight customers and merchants alike.

Show Notes:

1) Daniel Pagano

2) Livelo

3) Let's Talk Loyalty with Livelo - Episode 133

Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.

With over 38 million members, their "Ultamate Rewards" program is one of the key drivers of their continued success.

This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from Nicole Bernhardt, the Head of Ultamate Rewards.

Listen to hear Nicole share the importance of understanding the consumer to deliver a meaningful loyalty program, as well as the value of engaged field associates to drive their loyalty program adoption.

Show Notes:

1.) Ulta Beauty

2.) Nicole Bernhardt, Head of Ultamate Rewards at Ulta Beauty

3.) Ultamate Rewards

4.) Ulta Beauty at Target

Today's episode showcases a healthtech idea that is taking the world by storm!

It sounds too good to be true, but Sweatcoin’s business model is based on rewarding its users simply for walking.

The app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits.

Jessica Butcher joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world’s first crypto-currency minted by movement!

Listen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier.

Show Notes:

1.) Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy

2.) Sweat Economy

Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers.

The Galerija Belgrade Mall, which opened in late 2020, and its loyalty programme "Moj Beograd" seem to be doing exactly that.

Listen to this short summary show to learn all about how this luxury shopping mall developed and funded their loyalty program in a way that's delighting all of the stakeholders involved.

Show Notes:

1) Vanesa Jovanovic

2) Chayya Bassi

3) Galerija Belgrade

4) Let's Talk Loyalty Episode 131

Ralph Browning recently joined our friends in Epsilon as their Business Development Director for the EMEA region.

Ralph has been building loyalty programs and propositions for over twenty years, and he joins me today to share some of the latest fascinating case studies and trends he’s seeing in our industry.

In our discussion, Ralph showcases some exciting ideas that have been launched recently by some of Epsilon’s clients. including the latest innovation in FMCG loyalty, with Kelloggs as one iconic industry leader that’s creating compelling new concepts to connect with their end customers.

Ralph also shares the strategies he believes are important to drive loyalty in 2022, and the increasing importance of connecting with consumers in meaningful ways to drive your brand loyalty.

Show Notes:

1.) Ralph Browning, Business Development Director EMEA

2.) Epsilon

The MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countries and over 25,000 employees.

István Mag, is Head of their Digital Lab, and he joins this episode to share how the MOL Group is transforming itself from a traditional fuel retailer to a digitally-driven consumer goods retailer.

The business has incredible plans to expand to new categories, led by loyalty as the platform on which their expansion plans can be realized!

Listen to hear this incredibly impressive story of loyalty in central Europe with the MOL Group.

Show Notes:

1.) István Mag

2.) MOL Group

3.) MOL Group expands footprint and convenience expertise in CEE

4.) MOL’s New Concept in Croatia

5.) MOL builds a digital marketing platform to fuel revenue growth and customer loyalty - IBM case study

6.) MOL Group puts innovation in the fast lane with Salesforce

7.) Dealing with a Digitally Disrupted World – with MOL Group and Jiffy

The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one.

They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19.

This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic.

Show Notes:

1) Young Warriors

2) Madan Padaki

3) Full Interview with Madan Padaki

Today's episode of "Let’s Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver.

This year-old programme leverages the power of partnerships, community, and operational excellence to deliver a simple yet compelling proposition, focused on helping parents reduce the cost of their childcare.

Paula Thomas hosts todays show, and she is joined by Gary Carroll, the CEO and Managing Director of G8 Education Ltd which owns this programme, as well as Kristie Atkins, Managing Partner at Wink who operate it.

Together, they share the story of how Childcare Saver came about, the difference it is making for Australian families, and their vision and goals for the future.

Show Notes:

1.) G8 Education features on shortlist for ninth annual Loyalty & Engagement Awards 2022

2.) Childcare Saver: Shop. Earn. Learn

3.) Childcare Saver

4.) Gary Carroll, CEO and Managing Director of G8 Education Ltd

5.) G8 Education Ltd

6.) Kristie Atkins, Managing Partner at Wink

7.) Wink

This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou.

Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.

Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players.

His “Octalysis Framework” has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve.

Listen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals.

Show Notes:

1.) Yu-kai Chou

2.) Octalysis Framework

3.) Get the Actionable Gamification book by Yu-kai Chou here

4.) Metablox

"The Loyalty Report" features loyalty research with tens of thousands of consumers in North America, so this annual research report is a huge help for our industry to learn from.

Today I share the top insights shared from my 2021 interview with Phil Rubin, who explained their latest loyalty learnings, such as the increasing importance of being loyal to your customers (rather than simply expecting it from them).

Show Notes:

1) Phil Rubin Interview on The Loyalty Report 2021

2) Phil Rubin

3) Bond Brand Loyalty

4) Let's Talk Loyalty Episode#255: The Loyalty Report 2022