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Let's Talk Marketing
Let's Talk Marketing episodes
- Craig Badings talks why organisations must take reputational risk seriouslyCraig Badings from SenateSHJ discusses the 2020 Reputation Reality report and the effect crisis' have on reputation42 min
- Dr Ryan Wallman discusses how brands can use satire marketing to appeal to customers' emotionsDr Ryan Wallman discusses the importance of satire in brand building and how to get it right35 min
- Jon Lombardo and Peter Weinberg talk about the five principles of growth for B2B marketingJon Lombardo and Peter Weinberg from LinkedIn's thinktank B2B Institute discuss how a balance between long term branding and short-term activation is critical for B2B businesses49 min
- Rishad Tobaccowala talks about the relevance of staying human in the age of dataRishad Tobaccowala, Chief Growth Officer of Publicis Group talks about benefits of finding the proper balance between human intuition, creativity and data driven insights for successful business transformations40 min
- Rob Loewenthal shares his views on all things podcastingRob Loewenthal, Founder and CEO of Whooshkaa discusses what's driving the increasing popularity of audio storytelling and how podcasts are changing the game for marketers.39 min
- Rory Sutherland talks behavioral science and marketingRory Sutherland, Vice-Chair of Ogilvy in the UK , TED Talks star and advertising legend discusses 'unseen opportunities' in consumer behavior and its impact on marketing outcomes.1 hr 22 min
- Brent Smart talks brand differentiation and emotional marketingBrent Smart, CMO, IAG shares his insights on the marketing link between brand building and understanding customer emotions.43 min
- Natalie Truong talks brand advocacy, marketing campaign strategy and organizational culture.How do you market from an issues-led perspective rather than a product or a service?CMO of Mercer Natalie Truong discusses marketing trends and campaign strategy.39 min
- Andrew Cosgrove talks all things consumer in today's disrupted worldAndrew Cosgrove, Global Consumer Knowledge Leader, EY chats to Adam Fraser about customer transformation and shares his insights into current and future consumer trends.47 min
- Dan Gingiss talks customer service and experience across the digital marketing landscapeDan Gingiss customer experience speaker, consultant and author shares his insights on the key components underlying the concept of 'customer experience' and listening to customers across social channels.45 min
About Let's Talk Marketing
From the publisher's feed
Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing…
landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.