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Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landsca... more
FAQs about Let's Talk Marketing:How many episodes does Let's Talk Marketing have?The podcast currently has 80 episodes available.
October 13, 2019Clive Dickens talks content, freemium economy and Telco MarketingIn this week's episode we hear from Clive Dickens on creating content that makes consumers feel, understanding consumer behaviour through the lens of the internet and business models for Telcos....more35minPlay
October 06, 2019Tom Goodwin talks about digital disruption, embracing new technology and advertisingIn this week's episode we welcome Tom Goodwin, author of Digital Darwinism and discuss the realities of technology and how it's changing the world. Some great insights on brand building, customer experience and the future of advertising....more45minPlay
September 29, 2019Mark Ritson talks marketing education, media and building brandsIn this week's episode we welcome Adjunct Professor of marketing at Melbourne Business School, Mark Ritson and discuss education, the scientific elements of marketing and explore the fundamentals of media marketing....more40minPlay
September 22, 2019JP Hanson talks about brand, strategy, marketing effectiveness and efficiencyCEO of international strategic consulting firm Rouser, JP Hanson talks the stages of strategy development, formulation and execution....more40minPlay
September 15, 2019Simon Kemp talks digital trends and data insightsIn this week's episode Simon Kemp, CEO of Kepios discusses the importance of staying informed about the digital landscape and understanding what is happening in the world of the internet. Simon shares his experience from over a decade of producing global digital reports and some great insights on understanding multiple points of data available for internet, social media, mobile and e-commerce....more50minPlay
September 08, 2019Wiemer Snijders talks marketing science fundamentals and buyer behaviourOn this week's podcast, Wiemer Snijders managing editor of highly praised book Eat Your Greens, Fact Based Thinking to improve your brands health, discusses the misconceptions about what works in marketing, metrics and shares some great insights on understanding buyer behavior across the marketing landscape....more38minPlay
September 01, 2019Jillian Ney, social intelligence pioneer and founder of the Social Intelligence Lab talks social analytics and behavioural insightsIn this week's episode we hear from the "UK's first Dr of social media" Jillian Ney talks about the evolution of social intelligence and digital behavioural science. Some fascinating insights on Jillian's work in building behavioural models to understand how people think....more44minPlay
August 25, 2019Tamara Howe, CMO of Kellogg's discusses all things marketing, authenticity and meeting customer demandIn this week's episode we hear from Tamara Howe, CMO of Kellogg's on all things marketing, listening where your passionate customers are talking and the importance of renovating products and packaging to meet customer demand....more38minPlay
August 19, 2019Yash Gandhi talks long term brand building, helping customers and the power of creativityIn this week's episode Yash Gandhi, Head of Marketing at Baiada Group talks about long term brand building, the importance of applying a long term and short-term lens when branding and the secret weapon of creativity: outsmart not outspend....more36minPlay
August 11, 2019Louise Eyres talks CMO role, collaboration and insightsLouise Eyres explains the importance of Chief Marketing Officers, and her role at the Australian Sports Commission. Great insights on Go-to-Market strategy and listening to your customer to understand trends and needs....more46minPlay
FAQs about Let's Talk Marketing:How many episodes does Let's Talk Marketing have?The podcast currently has 80 episodes available.