Kicking off the first episode for 2020, podcast host Adam Fraser chats with long-time marketing nerd and LinkedIn Senior Consultant Amber Naslund, who debunks the myths on driving reach and engagement in LinkedIn.

In this week's episode Darryn Wallace, Marketing & Innovation Director of Lion Dairy shares his insights on the role of innovation as part of the marketing suite, building a sustainable and competitive brand and the trends shaping the FMCG landscape.

Rushenka Perera, CMO of SAP discusses the buyer journey, being a data driven business, B2B vs B2C and the customer experience economy.

Kylie Merritt founder of Ausbiz discusses trust and transparency and all things in the media landscape, creating authentic content for your audience and understanding their unmet needs.

Scott Monty, former Global Head of Social and Digital Communications and Executive Coach and Adviser, discusses Corporate Social Responsibility and the impact on brand promise to customers. Scott also shares his insights on influencers and the future of ethical marketing.

Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of 'How Brands Grow' discusses the importance of evidence-based marketing for buying behaviour and brand growth.

In this week's episode Leisa Bacon, Director of Audiences at the ABC discusses the value of brands, customization in social media and the changes of media consumption.

In this week's episode Matt Jones Co-founder or Four Pillars shares his story as an entrepreneur and unpacks the difference between running a business and building a brand.

In this week's episode we welcome Giles Palmer, Founder of Brandwatch and we discuss social media monitoring, customer data platforms and hear some great insights on listening and responding to customer online conversations.

In this week's episode Founder and Co-CEO of Disruptors Co, Gavin Heaton discusses marketing innovation from the inside out of organizations and how data insights drive customer experience.