'LetterLand

By Louis Nicholls, Tyler MorinBusiness Entrepreneurship Marketing

'LetterLand episodes

August 20, 2025 We built the world's biggest local newsletter business — with Ryan Heafy of 6AM City
In this episode, Louis and Tyler are joined by Ryan Heafy from 6AM City to share the playbook for scaling local newsletters. They cover market selection, AI-assisted workflows, internal tools, list growth, ad sales, and the deliverability habits that keep engagement high.
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase
Subscribe for more!

55 min
August 16, 2025 1m tiktok views = how many subscribers?!
This week, Louis and Tyler unpack a wild cash-drop stunt to grow a newsletter. What worked, what flopped, and the exact fixes to turn fleeting views into email subscribers.
You’ll learn how to sharpen the CTA, tighten the landing page, and craft an offer people actually want so a viral moment becomes a list-growth engine.
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase
Subscribe for more!
1 hr 3 min
August 13, 2025 Q&A: What's the hardest part of building a profitable newsletter?
In this Q&A episode, Louis and Tyler are joined again by Emanuel (Manu) Cinca from Stacked Marketer to answer listener questions.
They discuss how to pitch starting a newsletter at an established brand, the most impactful ways they're using AI to improve their newsletters, and the unexpected challenges that will be much harder than you think when starting out.
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase
Subscribe for more!
37 min
August 11, 2025 How to build a $1k/day marketing newsletter? With Manu Cinca
In this episode, Louis and Tyler are joined by Emanuel (Manu) Cinca from Stacked Marketer to discuss how to start, grow, and monetize a B2B newsletter in today's competitive landscape.
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase
Subscribe for more!
55 min
August 04, 2025 What's next for newsletter sponsorships? With Jeffrey Eisenberg
In this episode, Louis and Tyler are joined by Jeffrey Eisenberg from Media Intercept to discuss newsletter advertising, monetization strategies, the future of ad networks and hot takes on the newsletter space in 2025.
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase
Subscribe for more!
45 min
July 30, 2025 Q&A: How to sell your first newsletter ad (and more questions)
In this Q&A episode, Tyler and Louis dive into strategies for landing your first newsletter sponsorship, including tips on leveraging your subscriber list, analyzing competitors, and using ad networks. Plus a bunch more newsletter questions and answers...
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase
39 min
July 23, 2025 5 newsletter lead magnets that actually work
It's 2025... a whitepaper or cheatsheat won't cut it anymore if you want lots of newsletter signups. So how do you create lead magnets that actually work? Tyler and Louis discuss our top 5 lead magnets to try this year for faster newsletter growth. Plus — are newsletter open and click-through rates dead? Or still useful?
56 min
July 18, 2025 EMERGENCY POD: Substack raises $100m... is this the end of newsletters?
Substack raises a $100m series C round of funding from top investors. What does this mean for the newsletter space? Should we all move to Substack now? Will they finally embrace ads?
Join Louis and Tyler for our first ever (excuse for an) "emergency pod", as we give our first impressions and hot takes on the news.
49 min
July 16, 2025Q&A: Newsletter Recommendations Myths
Louis and Tyler switch things up with a game of "fact or fiction" about newsletter recommendations tools...
which recommendations network is best?
is it a bad idea to recommend other newsletters to your audience?
and the killer question: are recommended subscribers actually any good?
We get into all this and more, with our nerdiest episode yet.
47 min
July 12, 2025AI, recommendations & a new experiment
Tyler's back and — together with Louis — we get into a bunch of nerdy newsletter stuff:
did Tyler invent a better replacement for referral programs?
how will AI search impact your newsletter growth?
and what's the deal with beehiiv's "Top 4"?
Listen in and shoot us your question at [email protected]
45 min