Leveling Up with Eric Siu

Hello everyone, today we have Harry Campbell, creator of The Rideshare Guy blog, an authoritative resource drawn from his own experience to help other drivers.

In today’s interview we’ll be talking about how Harry helps rideshare drivers with everything from getting started, to insurance and taxes, to maximizing profits, as well as how he earns $10,000 per month on driver referrals alone and the secret behind his content strategy that brings in $20,000 a month.

Click here for show notes and transcript.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hi everyone, today we have Bobby Edwards, CEO of Squatty Potty, the toilet stool that helps you poop better.

In today’s interview we’ll be talking about how they sold about $1M in Squatty Potties in the first year (and have grown about 200% a year), how a pooping unicorn video that got 30M shares in 5 days took the company to the next level, and how they converted people into Squatty Potty believers—and customers—on organic web traffic alone.

Click here for show notes and transcript.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hi everyone, today we have Lloyed Lobo, head of growth at Speakeasy, a tool that provides superior conference calling, screen sharing, and collaboration to close more business, faster, as well as the co-founder of Traction Conference.

In today's interview we'll be talking about how Lloyed Lobo got—and kept—10,000 users in Speakeasy’s beta launch, why the conference calling business is inherently viral, and how startups in particular need to focus on one channel first rather than going after 6 or 7 at once.

Click here for show notes and transcript.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hey everyone! Today’s interview is with Joe Pulizzi, founder of Content Marketing Institute whose mission is to advance the practice of content marketing through online education, print, and in-person events. Joe is one of the leaders behind the entire content marketing movement and the author of Content Inc.

In today’s interview, we talk about why web traffic is a meaningless metric, the biggest mistake that startups make when it comes to content marketing, and how to deliver value to your audience that has nothing to do with your product or service.

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hey everyone! Today’s interview is with Sameer Dholakia, CEO of SendGrid, a marketing and transactional email service that helps companies do a better job of delivering their e-mails.

Today we’ll be talking about tech debt and why it’s a good thing, the power of e-mail marketing (they send out 22 billion e-mails on behalf of their customers every month), and their 30-90 day sales cycle.

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.

Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona.

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip.

Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key point that 99% of companies don’t do).

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hey everyone! Today's interview is with Jörg Kundrath, co-founder of KAVAJ, an internationally-top-selling leather case manufacturer that has sold over 500,000 cases—only on Amazon.

In this interview, we talk about how to compete in such a crowded space, getting those first 500 customers, and what this former employee does to rank well on Amazon.

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing.

Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification.

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers.

Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important.

Click here for show notes.

Leave some feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu