Leveling Up with Eric Siu

Hi everyone, today's interview is with Shane Melaugh, CEO of Thrive Themes, a company that builds conversion-focused WordPress themes and plugins. Shane's been on a nine-year entrepreneurial journey that led him up to this point, and he's got some interesting things to say about trial and error when it comes to getting good software developed.

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• Single Grain
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Hi everyone, today we're talking with Adam Fleischman, a self-taught food innovator and entrepreneur who's founded Umami Burger and 800 Degress Pizza, both of which I really love. (He also made Fast Company's Top 100 list for creative people in business.) Today we'll talk about the struggles Adam faced with growing his restaurant business to $70 million per year, and how he uses physics to make better business decisions.

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Hi everyone, today we're talking to Allan Branch, Owner of LessAccounting. Allan's got an interesting background in marketing and design that led to freelance designing and web consulting that eventually evolved into an accounting software that's remained strong over the years despite it's slow initial growth.

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Hi everyone, today we're talking to Rohan Gilkes, co-founder of the Wet Shave Club, a company purchased after a conversation on Reddit and that went from doing $400 in revenue per month to doing $350,000 in the first year.

Rohan's got some great insight on using social media to drive traffic back to your site (particularly if you've got a consumer product) and how subscription box companies are (for him) some of the best e-commerce businesses out there.

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Hey everyone, today we're talking to AdEspresso's CEO Max Chieruzzi about how to quickly optimize and A/B test Facebook ads. He's got some interesting insights on setting up an online inbound marketing funnel and how to evaluate the cost of a click vs. the cost of lead and customer acquisition.

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Hey everyone, today we're talking to Noah Parsons, COO of Bplans and LivePlan. Noah and his team focus on teaching small and medium-sized businesses how to grow and make things right with business planning tools that make creating forecasts, budgets and goals more relevant than 40-50 page long 'business plan' documents.

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Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Today's interview is with Sebastian Klien, co-founder of Blinkist, an app-based company that provides powerful, actionable, 15-minute reviews of over 1,000 books per year - letting their users learn more, be more and do more, without spending hours upon hours reading all those books for themselves. Sebastian's got some really interesting insights on being focused on monetization from the start, and what it's been like to adopt parts of the Holacracy management system within Blinkist.

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Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.

Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona.

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Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing.

Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification.

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Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers.

Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important.

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