Leveling Up with Eric Siu

By Eric SiuBusiness Entrepreneurship Education Self-Improvement

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Leveling Up with Eric Siu episodes

February 06, 2025Service-Based Businesses Are About to Change FOREVER
This episode will make a lot of agency owners uncomfortable — The traditional agency model of throwing more people at problems is about to collapse, and the playbook of giant consulting firms with thousands of employees is becoming obsolete. But there's hope…

Watch the full interview here: https://youtu.be/UT10uggffps

TIME-STAMPED SHOW NOTES:
(00:00) The Evolution of Service-Based Businesses
(02:50) The Future of Talent in Agencies
(06:07) Harnessing AI for Efficiency
(08:56) Characteristics of Top Talent
(12:07) Building a Billion-Dollar Agency
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
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14 min
January 24, 2025The $100M Marketing Agency Strategy In An AI World
What does it take to turn a struggling business into a multi-million-dollar empire?

Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business.

Watch the full interview here: https://youtu.be/AESIlKI4SbA

TIME-STAMPED SHOW NOTES:
(00:00) The Journey of Acquisitions
(03:07) The Agency Business Model and Profit Multiples
(05:55) AI's Impact on Business and Daily Life
(08:49) The Evolution of Podcasting
(12:08) Cultural Perspectives and Parenting Styles
(14:52) Networking and Entrepreneurial Communities
(19:20) The Power of Long-Term Focus in Business
(20:45) Lessons from Successful Entrepreneurs
(21:51) Simplicity and Focus in Life and Business
(24:04) Attention Allocation: The Key to Success
(25:54) The Importance of Strategic Thinking
(27:40) Friendship Dynamics: Utility vs. Genuine Connections
(32:26) Changing Perspectives on Family and Success
(34:50) The Future of Education and Business Courses
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
40 min
January 16, 2025What Marketers Must Do to Win in 2025
Is SEO really dead? 🤔Think again. In this power-packed episode, Eric Siu teams up with Neil Patel and Kip Bodner from HubSpot's Marketing Against the Grain podcast to discuss the future of marketing.

Watch the full interview here: https://youtu.be/VhjMD1A-i0g

TIME-STAMPED SHOW NOTES:
(00:00) The Future of Marketing: An Overview
(03:09) SEO in the Age of AI
(05:56) Adapting to Changing Search Behaviors
(09:02) Leveraging AI for SEO Success
(11:48) The Role of AI in Content Management
(14:59) The Importance of Human Oversight in AI
(18:10) Old Strategies That Still Work
(20:45) Building Communities for Engagement
(23:52) Innovative Tools for Future Marketing
(27:08) The Shift Towards Omnichannel Marketing
(29:54) Measuring Success in Marketing
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
34 min
January 14, 2025Founder Story: Building a $100M Software Company
Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship.

Watch the full interview here: https://youtu.be/ptwPlz03nBU

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Updates on Carrot's Progress
(03:02) Insights on Account-Based Marketing and Client Engagement
(06:08) The Role of AI in Product Development
(08:55) Team Dynamics and Annual Planning
(12:07) Quarterly Planning and Strategic Focus
(15:02) Value-Based Pricing and Market Positioning
(18:08) Looking Ahead: Future Plans and Resilience
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
22 min
January 09, 2025Inside the Mind of a $500M Entrepreneur | Jess Mah
Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in!

Watch the full interview here: https://youtu.be/ROn69hILItk

TIME-STAMPED SHOW NOTES:
(00:00) Understanding Wealth and Mindset
(02:45) The Role of Networking in Success
(06:03) Navigating Business and Personal Growth
(08:49) Tax Strategies for Entrepreneurs
(11:59) The Pursuit of Ikigai and Personal Goals
(35:28) Defining Sona Genius
(36:47) Resource Allocation in Business
(38:29) Role Models and Entrepreneurial Paths
(39:54) The Importance of Focused Involvement
(41:48) Different Flavors of Entrepreneurs
(43:02) Innovative Marketing Strategies
(44:51) Team Structure and Operations
(46:46) Intentional Relationships
(47:37) Pursuit of Excellence: Kodawari vs. Kaizen
(49:34) Long-Term Business Building
(52:20) Embracing Pain in Business
(54:46) Cutting-Edge Science and Longevity
(56:39) Daily Habits and Learning Stacks
(58:57) Gold Diggers and Relationship Dynamics
(01:01:20) Spending Habits and Celebrating Wins
(01:05:55) AI Innovations and Future Trends
(01:07:20) Book Recommendations and Mindset Shifts
(01:09:44) Experiments in Dating and Life
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
1 hr 12 min
January 07, 2025Founder Story: Building the Most Innovative Agency
In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes.

Watch the full interview here: https://youtu.be/16ndfDznnZw

TIME-STAMPED SHOW NOTES:
(00:00) Navigating Stress and Productivity in Remote Work
(03:02) The Return to Office Debate
(05:56) Building Company Culture and Community
(09:14) Growth Strategies and Product Development
(11:50) Long-Term Vision and Company Mission
(15:13) Leadership and Team Dynamics
(18:03) The Power of Media and Personal Branding
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
22 min
January 02, 2025RIP SEO: Here’s What Works Now
In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media.

Watch the full interview here: https://youtu.be/HCqjQxmOAGk

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to SEO's Evolution
(02:47) The Shift to Search Everywhere Optimization
(05:49) Community as the New SEO
(08:55) The Role of AI in Content Creation
(12:10) Agentive Workflows and Marketing Efficiency
(15:04) The Future of Marketing and Voice Search
(17:54) New Media vs. Traditional Media
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
29 min
December 26, 2024Make YouTube Videos That Drive Customers in 2025 🤯
Are your YouTube videos driving real revenue? Learn why 99% of creators fail and how to create content that converts views into customers. Discover proven strategies for YouTube success in 2025!

Watch the full interview here: https://youtu.be/CH8PoT9oeu0

TIME-STAMPED SHOW NOTES:
(00:00) Driving Revenue Through YouTube
(02:59) The Importance of Targeted Content
(06:13) Package Hacking for Success
(09:00) Leveraging AI for Content Creation
(12:10) Building a Personal Brand Through Content
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
14 min
December 18, 2024Ultimate Social Media Marketing Strategy for 2025
Ready to supercharge your social media strategy? In this video, Eric Siu shares how his team is scaling to 100 million views per month—without spending a dime on extra tools. He breaks down what’s working, what’s not, and how to dominate in 2025.

Watch the full interview here: https://youtu.be/VGS-1HnIKM4

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Social Media Strategy
(02:50) Analyzing Successful Content
(06:14) Learning from Underperforming Videos
(08:55) The Importance of Hooks and Storytelling
(12:07) Shifting Focus to Business-Driven Content
(14:57) Evaluating YouTube Performance
(18:09) Refining Content Strategy
(21:03) The Role of Analytics in Growth
(23:54) Conclusion and Future Directions
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
30 min
December 11, 2024My Annual Review & 2025 Plan | FREE Template
Want to crush 2025? Eric Siu breaks down his powerful annual review & reflection template to help you reflect on wins, set bold goals, and plan your most successful year yet. Stay tuned for game-changing insights you can apply today.

Watch the full interview here: https://youtu.be/foJkDkOxW2w

TIME-STAMPED SHOW NOTES:
(00:00) Annual Review Template Overview
(05:09) Health and Wellness Non-Negotiables
(10:24) Travel Highlights and Personal Growth
(15:10) Key Lessons: Focus, Patience, and Involvement
(22:09) Business Insights and Predictions for 2025
(30:27) Favorite Books and Final Thoughts
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Connect with Eric Siu:
Growth Everywhere Newsletter
Single Grain - Eric's Marketing Agency
Eric Siu on X
Eric Siu on Instagram
35 min

About Leveling Up with Eric Siu

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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and…