Leveling Up with Eric Siu

By Eric SiuBusiness Entrepreneurship Education Self-Improvement

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Leveling Up with Eric Siu episodes

May 08, 2024Mark Moss on Fatal AI and An Economic Crash Ahead
Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA

TIME-STAMPED SHOW NOTES:
(00:00) The Future of Marketing: Earning and Buying Attention
(03:29) The Rise of Personal Brands and Personal Interactions
(06:20) The Power of Long-Form Content for Building Trust
(26:02) The Value of High-Quality Views and Engagement
(28:13) Short-Form vs. Long-Form Content: Depth and Context
(57:29) The Consequences of Excessive Money Printing and Inflation
(57:59) The Role of the Federal Reserve and Government Spending
(58:56) Bond Auctions and the Downgrading of US Credit
(59:49) Preparing for an Inflationary Crash
(01:02:11) Learning Strategies for Continuous Growth
(01:03:35) Investing in Scarce Assets to Protect Against Inflation
(01:19:23) Understanding the Total Addressable Market for Bitcoin
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
1 hr 28 min
May 01, 2024How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Background
(10:09) Embracing Optionality in Business Strategies
(31:18) Operating Like a Public Company
(45:16) Continuous Customer Development
(55:02) Creating a Company Culture for Personal Growth
(01:03:34) Hiring and Accountability in Management
(01:14:50) Finding a Niche in the AI Landscape
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
1 hr 38 min
April 24, 2024How To ACTUALLY Get ANYTHING You Want | Marie Forleo
Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Dave's Background
(08:48) Trusting Your Gut and Following Your Intuition
(31:22) The Power of a Strong Work Ethic
(38:47) Building a Coaching Business and Engaging with the Audience
(55:18) The Challenges of Writing a Book
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
1 hr 5 min
April 18, 2024The Writing Secrets That Create Billionaires | David Perell
Eric Siu interviews David Perell, a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. They discuss his passion for teaching writing and helping people clarify their thinking and structure their ideas. David shares the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Dave's Background
(09:38) Building an Audience through Unique Ideas and Intellectual Assets
(31:16) The Influence of Faith on Philosophy and Work
(44:02) The Pitfalls of American Idolatry
(53:18) The Importance of Asking Big Questions
(01:00:56) The Impact of Jesus on Western Civilization
(01:08:06) The Power of Writing and Communication
(01:19:18) The Importance of Reading and Writing
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
1 hr 31 min
April 11, 2024 Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
In this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges.

Watch the full interview here: https://youtu.be/jEjPD_m0ecQ

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Dr. Orion Taraban
(01:23) Dr. Taraban's Background and PsychHacks
(03:44) Relationships for Successful Individuals
(05:11) The Impact of Women's Success on Relationships
(06:37) The Concept of Men as Jobs
(09:29) The Economics of Online Dating
(11:19) The Ken and Barbie Doll Analogy
(13:02) The All-or-Nothing Approach to Relationships
(15:51) The Future of Relationships
(23:34) The Adored vs. the Adorer
(31:03) The Discount in Relationships
(35:48) Common Relationship Problems and Patterns
(37:15) Understanding the Different Desires of Men and Women
(38:59) Defining the Red Pill and its Practical Strategies
(39:56) Why Successful Women Date Mediocre Men
(41:23) The Influence of Economic Realities on Hypergamy
(48:14) The Difficulty of Negotiating Expectations in Relationships
(49:04) The Ineffectiveness of Explicit Negotiations in Relationships
(50:59) Understanding Relationships through Behavioral Economics
(53:48) The Infinite Game of Relationships
(55:44) Men's Greatest Enemy: Cowardice
(56:45) The Importance of Men Taking a Leadership Role
(57:43) The Fear of Women and the Need for Leadership
(59:29) Women's Greatest Enemy: Pride
(01:06:38) The Backlash of Ideological Feminism
(01:12:15) The Transaction of Value in Relationships
(01:12:44) The Problem and Solution of Relationships
(01:13:44) The Importance of Having Things Others Want
(01:14:14) Earning Optionality through Value
(01:15:15) The Transactional Nature of Relationships
(01:15:42) Different Levels of Transactionality
(01:16:37) The Danger of Making Someone the Center of Your Universe
(01:17:28) Using Instagram as a Dating App
(01:19:54) Why Men Date Strippers and Prostitutes
(01:20:24) The Business Model of Orion Taraban
(01:24:40) Future Plans for the Business
(01:31:00) The Vision for Helping People
(01:38:48) The Definition of Love
1 hr 49 min
April 10, 2024 Dr Taraban
In this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges.
Watch the full interview here: (YT Link)
TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Dr. Orion Taraban
(01:23) Dr. Taraban's Background and PsychHacks
(03:44) Relationships for Successful Individuals
(05:11) The Impact of Women's Success on Relationships
(06:37) The Concept of Men as Jobs
(09:29) The Economics of Online Dating
(11:19) The Ken and Barbie Doll Analogy
(13:02) The All-or-Nothing Approach to Relationships
(15:51) The Future of Relationships
(23:34) The Adored vs. the Adorer
(31:03) The Discount in Relationships
(35:48) Common Relationship Problems and Patterns
(37:15) Understanding the Different Desires of Men and Women
(38:59) Defining the Red Pill and its Practical Strategies
(39:56) Why Successful Women Date Mediocre Men
(41:23) The Influence of Economic Realities on Hypergamy
(42:24) The Power Dynamics in Relationships
(42:54) Determining the Financial Expectations in a Relationship
(43:32) The Litigious Nature of Divorce for Housewives
(44:41) The Challenges of Traditional Conservative Relationships
(45:20) The Complexity of Modern Marriages
(46:16) The Value of Partners and the Evolution of Goals
(47:15) The Natural Tendency to Value Less
(48:14) The Difficulty of Negotiating Expectations in Relationships
(49:04) The Ineffectiveness of Explicit Negotiations in Relationships
(50:59) Understanding Relationships through Behavioral Economics
(53:48) The Infinite Game of Relationships
(55:44) Men's Greatest Enemy: Cowardice
(56:45) The Importance of Men Taking a Leadership Role
(57:43) The Fear of Women and the Need for Leadership
(59:29) Women's Greatest Enemy: Pride
(01:06:38) The Backlash of Ideological Feminism
(01:12:15) The Transaction of Value in Relationships
(01:12:44) The Problem and Solution of Relationships
(01:13:44) The Importance of Having Things Others Want
(01:14:14) Earning Optionality through Value
(01:15:15) The Transactional Nature of Relationships
(01:15:42) Different Levels of Transactionality
(01:16:37) The Danger of Making Someone the Center of Your Universe
(01:17:28) Using Instagram as a Dating App
(01:19:54) Why Men Date Strippers and Prostitutes
(01:20:24) The Business Model of Orion Taraban
(01:24:40) Future Plans for the Business
(01:31:00) The Vision for Helping People
(01:38:48) The Definition of Love
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 48 min
April 06, 2024Special Episode: Hiring Secrets from an 8-Figure CEO with Eric Siu | From Teamwork’s Agency Life Podcast
In this special episode, Logan Lyles converses with Eric Siu in a discussion about scaling a digital agency. The conversation delves into strategic hiring, the importance of process optimization, and the art of pricing in agency success. Agency owners seeking to elevate their businesses will find this episode essential listening for actionable strategies and transformative perspectives.

TIME-STAMPED SHOW NOTES:

(00:00) Special Episode | Hiring Secrets from an 8-Figure CEO with Eric Siu | From Teamwork’s Agency Life Podcast
(04:38) Eric emphasizes the need for agency owners to maintain responsibility in the hiring process
(06:23) Balancing full-time employees and contractors in agency scaling
(08:12) Lessons in hiring strategic roles and researching accomplishments
(11:24) Creating role scorecards for clear hiring criteria
(13:27) Using role scorecards and personality tests in hiring
(15:21) Sourcing talent on social media and engaging with potential hires
(18:23) Comparing EOS and Scaling Up for process improvement
(19:10) Establishing a weekly cadence and accountability with EOS
(20:23) Setting goals and using traffic lights to track progress
(22:22) The benefits of focusing on one service and niche before expanding
(26:06) Importance of pricing and advantages of value-based pricing
(29:09) Delivering an offer that people can't refuse in pricing
(31:31) Understanding weaknesses and building around them
(38:41) Eric Siu's journey into SaaS with Clickflow and involvement in business

Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
49 min
April 05, 2024He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

Watch the full interview here: https://youtu.be/nGDHAhnbuc4

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Background
(02:23) Mission-Oriented Approach and Content Formats
(07:39) Creating Compelling Content and Holding Audience Attention
(09:09) Experimentation and Learning from Failure
(11:30) Collaborating with Influencers and Partnerships
(14:41) Hiring and Developing Talent
(29:00) Dealing with Copycats and Protecting Originality
(37:44) Investing in Up-and-Coming Creators
(39:11) Unlocking Value and Participation
(41:06) Balancing Work and Family
(47:19) Building an Agency for Freedom
(52:12) The Power of Audience and Distribution
(58:02) The Importance of Compelling Packaging
(01:06:29) Asking Hard-Hitting Questions
(01:09:48) Leveraging Pre-Existing YouTube Audiences
(01:14:28) The Shift to Long-Form Content
(01:15:52) The Rise of Creator-Operators
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram
1 hr 20 min
March 27, 2024How Deep Pocket Monster Is Building A Business Empire | Pat Flynn
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.

Watch the full interview here: https://youtu.be/Fcq5V2D-euI

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and deep pocket monster
(02:22) Card party events
(03:49) The fallacy of view chasing
(06:28) Creating a community experience
(09:31) Growing the event and world records
(13:04) The cost and value of events
(21:35) The power of long-form content
(25:56) Gamifying the content experience
(33:59) Building a story bank
(38:38) The dangers of comparison and self-reflection
(41:24) Overcoming scarcity mindset and taking risks
(45:16) The success of the SwitchPod
(51:56) The power of mastermind groups
(56:02) Balancing time and priorities
(58:25) Transitioning to community-powered courses
(1:04:00) The benefits of community and recurring revenue
(1:13:46) Driving webinar attendance through YouTube
(1:17:57) The evolution of sharing income reports
(1:19:21) Transitioning from income reports to case studies
(1:20:12) The shift to a case study-based approach
(1:21:38) Generating revenue from books and courses
(1:24:58) The acquisition of Winning Edits
(1:26:53) Creating partnerships and building a community
(1:27:21) Equity and partnerships in business
(1:29:12) The concept of Commander's Intent
(1:30:09) Finding the balance between micromanaging and trust
(1:31:06) Considering a rebrand for Smart Passive Income
(1:34:53) The power of affiliate marketing
(1:35:42) The importance of aligning affiliate products with audience goals
(1:37:37) The value of advisors and partnerships
(1:38:36) The importance of selectivity in speaking engagements
(1:39:37) Parenting as an entrepreneur
(1:51:52) Staying patient and focusing on the long game
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
2 hr
March 20, 2024How I Bought an $8 Million Company with a $1 Hat | Kevin Espiritu
Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.

Watch the full interview here: https://youtu.be/dticDXdRuh8

TIME-STAMPED SHOW NOTES:
(00:00) Wearing the hat: winning the biggest deal
(01:01) Building epic gardening
(03:47) The botanical interests deal
(05:14) How wearing the hat made a difference
(06:06) The angle of the botanical interests deal
(09:28) Getting into gardening
(10:54) Finding a hobby outside of business
(12:44) Going all-in on epic gardening
(20:33) Acquiring blogs for growth
(25:48) The future of SEO
(27:09) The importance of email marketing
(28:49) Testing offers and opt-in rates
(30:12) The role of a president in scaling
(31:35) Finding the right operations guru
(32:04) Recruiting and hiring 10X talent
(33:00) The role of private equity in business growth
(33:26) The benefits of executive recruiting and acquisitions
(34:15) The value of learning from others in business
(34:41) The parallels between poker and business
(35:37) Why entrepreneurs should consider playing poker
(36:07) Lessons learned from playing poker
(37:27) Exploring mold toxicity and health
(37:56) Getting into gardening and wood carving
(40:12) The journey of epic homesteading
(41:30) The beginner's approach to gardening
(42:27) The benefits of growing citrus trees
(43:30) The connection between gardening and business
(43:59) The analogy of asparagus and long-term thinking
(48:10) The importance of mental models in entrepreneurship
(49:47) The need for action and real-world testing
(52:23) The shift from reading to doing
(53:46) The revolt against short-form content
(54:45) The purpose of the personal YouTube channel
(57:00) The importance of health and wellness for entrepreneurs
(58:21) The value of long-form content and building relationships
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
1 hr 7 min

About Leveling Up with Eric Siu

From the publisher's feed

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and…