In this episode host, Jason Pereira talks to Gil Petersil. He talks about how editing and auditing your networks, both online and offline, have massive impacts on your business.  

Episode Highlights:

• 0.36: Gil talks about his years of experience in networking. He has set up few businesses around them. 
• 01.32: Gil gives a little background of his career journey. He has handled various jobs with large and small brands.
• 02.41: He adds that he has gained the required experience as a sales manager, waiter, executive, and many more; now, he can give back as a coach and teacher.
• 05.01: Gil shares few recent examples of brands approaching him during the pandemic since people are not buying many products or services. 
• 06.00: Gil doesn’t believe in time-consuming all-day training instead he prefers experimenting and then later sees how it works. 
• 07.29: Gil talks about ethical deals and organizing the network effectively.
• 11.00: Gil talks about “If I want to develop my business from 100 a month to million a month or billion in a year, it ultimately comes down to how do I transform my network.”
• 12.58: Jason says, “At the end of the end, it comes down to relationship.
• 13.40: Gil stresses the importance of networking and how business gets affected by poor choices. 
• 17.56: Gil shares that he has learned some life hacks, tips, tricks, methodologies, and formulas that he has not perfected yet, but they are working very well. 
• 19.35: For the digital marketing realm, COVID 19 was a gift for them. 
• 20.29: Gil shares his love for those companies that decided to change their vision and mission during COVID19. 
• 21.11: COVID19 pushed people to innovate. A classic example is Zoom calls and meetings.
• 23.21: Jason asks Gil to share his inputs on what a financial advisor can do to strengthen their referral business. 
• 25.36: Gil points out that it is specific to per person, industry or organization what approach they are taking. Still, he shares few impactful points. 
• 28.23: Jason agrees to the points shared by Gil and adds that the referral business that he gets from his colleagues or competitors.
• 30:39: Gil shares that following people, but not adding any value, disconnecting people, it is excruciating in most cases. 
• 31.46: He adds that if we make mistakes in networking and follow those mistakes, you can do better and better every time. Make sure your networking is healthy. 

3 Key Points:

1. Jason Pereira asks Gil what is it that you do to help business?
2. Jason Pereira and Gil discuss given the current situation organization across the globe has to strengthen their digital presence, as there is no other way around it.
3. Gil shares that knowledge should be free. As a financial planner, if you are not giving all your knowledge for free, you are doing something wrong.  

Tweetable Quotes:

• “When talking about networking, it always comes down to the people who are around you.” - Gil Petersil
• “When it comes to your business, your network is everything.” - Jason Pereira
• “Networking is not an act of maliciousness, but an act of mutual benefit.” - Jason Pereira
• “During the COVID19, it is important more than ever to build a network.” - Gil Petersil
• “Networking is extremely painful.” - Gil Petersil

Resources Mentioned:

• Gil Petersil: https://www.linkedin.com/in/gilpetersil/

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