Elisa Molina is the founder and CEO of COVEDOZA, a go-to marketplace for women to feel empowered, validated, and confident through art. Elisa is passionate about helping female artists and people of color bolster their artistic influence while generating passive income. She holds a Bachelor’s degree in International Business from the State University of New York College at Buffelo, a Bachelor’s degree in Business from the Florida International University College of Business, and has previously served in the Peace Corps in San Jose and Costa Rica.

Elisa joins us today to share the humble beginnings of her company and how her experience in the Peace Corps inspired her to support and empower female artists and creatives. We discuss the challenges she faced while learning about import and export laws and how she developed a revenue-sharing model that supported the artisans she collaborated. Elisa shares how the COVID-19 pandemic impacted her business and her experience with crowdfunding and applying for small business COVID-19 relief grants. She shares tips for creating your first crowdfunding campaign and how she leveraged LinkedIn to promote her campaign. We also discuss PR strategies for increasing your brand awareness and the pros and cons of using H.E.R.O. as part of your PR strategy.

“There are tons of opportunities and tools available for women entrepreneurs to apply for grants.” - Elisa Molina

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week on Startups in Stilettos:

What inspired Elisa to launch COVEDOZAFrom ideation to launch: How Elisa initially began collaborating with international artisansHow Elisa educated herself on navigating import and shipping challenges with international suppliersHow Elisa created a revenue-sharing model to support the artisans as well as her companyWhat kept Elisa inspired and motivated to continue building COVENDOZAApplying for grants and creating a crowdfunding campaignTips for creating your first crowdfunding campaignMarketing strategies Elisa used to promote her businessUnderstanding how grants work and how Elisa used the grand funds to grow her COVEDOZA How to find small business grants in your area and stateStrategies to increase brand awareness and identifying the best ways to connect with reportersWhat’s next for COVEDOZA and the inspiration behind the “It’s Me Season” apparel collection

Resources Mentioned:

GoFundMe Small Business Relief InitiativeiFundWomeniFundWomen of ColorShopifyGoogle DriveHello AliceFundedHelp a Reporter OutGoogle Alerts

Our Favorite Quotes:

“Don’t focus on perfecting. Focus on getting started. Launch it and as you go - as you learn, as you continue to raise funds - you will have an opportunity to always update your campaign.” - Elisa Molina“I noticed that the more grants I applied for, the better I was getting at pitching my business and injecting passion and mission.” - Elisa Molina“If we do not prioritize ourselves, we cannot take care of others.” - Elisa Molina

Connect with Elisa Molina:

COVEDOZAEmail: [email protected] on LinkedInCOVEDOZA on InstagramCOVEDOZA on FacebookCOVEDOZA on TwitterCOVEDOZA on YouTubeElisa Molina on LinkedIn

Connect with your Startups in Stilettos hosts!

Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo here