Libby DeLucien is the CEO of 3 trades-oriented businesses, one of which is WootRecruit, the premiere recruiting software for service businesses worldwide. Early in life, she managed a chaotic schedule, working with North America's largest collection of Asian Elephants, shuttling them around the country for Ringling Bros. Circus. Through keen observation of poor management and failed systems, Libby dedicated herself to build a company with a foolproof standard operating procedure. She expresses a sentiment of extreme ownership for failures in business, reminiscent of Jocko Willink and Jordan B. Peterson.