Acquiring Minds

"Life is Just Brighter" in a $1.2m Distribution Business


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Joseph Cruz left a lucrative job in finance to pursue business ownership. Year 1 has gone well (despite losing his GM).

Register for the webinars: 

  • What Type of Franchise Is Right for You? - TOMORROW!! - https://bit.ly/48gn6eH
  • The Operator’s Perspective: Running a Business for an Owner - Thu, Apr 9 - https://bit.ly/4m7lSZ7

Topics in Joseph’s interview:

  • Growing up in a Filipino immigrant family
  • Why aging infrastructure creates long-term opportunity
  • The laundromat that started it all
  • Running an “oh sh*t” business 
  • Construction seasonality in Chicago
  • Last-minute GM retirement before closing
  • Running the business while still working his W-2 job
  • The scramble to digitize knowledge stuck in employees’ heads
  • Building systems, vendor lists, and shared documentation
  • Setting the company’s “emotional temperature” as the owner

References and how to contact Joseph:

  • LinkedIn
  • A&A LinkedIn
  • A&A Equipment and Supply Co.

Articles by Joseph:

  • From Spreadsheets to Steel-Toed Boots: Lessons from the First Few Months as an Entrepreneur
  • Small Businesses are Small for a Reason: What It Really Takes to Modernize a 40-Year-Old Distribution Business
  • The Real Work Begins: Midway Through My First Year as a Business Owner
  • Top 10 lessons from my first year of owning a business

Download the New CEO’s Guide to Human Resources from Aspen HR:

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

  • Pioneer Capital Advisory

If you’re serious about buying a business, learn why Acquisition Lab members have a 40% success rate:

  • The Acquisition Lab

Connect with Acquiring Minds:

  • See past + future interviews on the YouTube channel
  • Connect with host Will Smith on LinkedIn
  • Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron

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Acquiring MindsBy Will Smith

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