Emma-Louise Gibbons is on a mission to reshape Australia’s pet treat market, with her use of insect protein and local Queensland veggies in her treat business, Huds & Toke. And while she’s at it, she’s going to take on the US pet food market too — worth an estimated $57 billion.

Born and raised on a beef cattle and cropping property, the winner of the 2023 Queensland AgriFutures Rural Women’s Award says growing up in the bush meant she learned to innovate early.