If a worker is only as good as their gear, what does that mean for a stockwoman and her jeans? When Isabella Thrupp couldn’t find the perfect pair of work jeans, she started her own denim label, Prinking in Pindan — a brand born from the ancient landscape of Western Australia’s Kimberley.Isabella is the Western Australia winner of the 2025 AgriFutures Rural Women’s Award. In this episode, she takes our host Emily Herbert through some of the inspiration behind the business and how she overcame some of the challenges of running a retail business in one of the most remote parts of Australia.

The AgriFutures award shines a spotlight on some of the most inspirational, innovative and hardworking women out there. This award celebrates women who are making an impact on rural industries, businesses and communities, and aims to inspire the next generation of female leaders.