Escape Your Limits & LIFTS

LIFTS Episode 18 - "LIVE" from Beyond Activ in Riyadh, Saudi Arabia Where We Take a Deep Dive Into the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector


Listen Later

Welcome to the latest episode of L.I.F.T.S. This episode is part-one of a two-part podcast series recorded live at the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to fitness and wellness operators experiencing huge success in the Kingdom of Saud Arabia (KSA) and take a deep dive into the reasons why, right now, the KSA is providing the perfect environment for culturally aligned fitness and wellness businesses to thrive. On this episode our hosts are joined by:

  1. Abdul Mohsin, Brand Ambassador, Delta Fitness
  2. Abbas Almas, Senior Director of Marketing, Sales and Business Development, Kun Sports
  3. Ross Stewart Campbell, Founder and CEO, Beyond Activ
  4. Shadan Alsagri, Deputy COO, Leejam Sports
  5. Emlyn Brown, Global Senior Vice President, Accor
  6. Jason Tubbs, CEO, Fitness First Middle East
  7. Nathan Clute, CSO, Armah Sports Company

In this episode, topics discussed include:

· KSA's Fitness Business Blueprint: Components of success.

· Cultural considerations when hosting an event in the KSA.

· Saudi Arabia's Active Vision 2030.

· Cultural evolution in the KSA and its impact on the fitness industry.

· Collaboration: key to creating luxury fitness and wellness environments.

· Building sustainable giga environments.

· The talent challenge: recruiting and training quality personal trainers.

· Cultural challenges: Importing western brands into the KSA.

  • Why 1Rebel did not succeed in the KSA.

======================================================

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

...more
View all episodesView all episodes
Download on the App Store

Escape Your Limits & LIFTSBy Matthew Januszek

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

65 ratings


More shows like Escape Your Limits & LIFTS

View all
The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,158 Listeners

The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

The Human Upgrade: Biohacking for Longevity & Performance

7,206 Listeners

Boundless Life by Ben Greenfield

Boundless Life

4,997 Listeners

Barbell Shrugged by Barbell Shrugged

Barbell Shrugged

2,593 Listeners

Mind Pump: Raw Fitness Truth by Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Mind Pump: Raw Fitness Truth

12,099 Listeners

The Ready State Podcast by Kelly Starrett, Juliet Starrett

The Ready State Podcast

500 Listeners

Mark Bell's Power Project by Power Project Studios

Mark Bell's Power Project

1,560 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

4,014 Listeners

Jason Khalipa Podcast by TRAIN HARD Media

Jason Khalipa Podcast

441 Listeners

The Problem With... by James Smith

The Problem With...

926 Listeners

WHOOP Podcast by WHOOP

WHOOP Podcast

660 Listeners

My First Million by Hubspot Media

My First Million

2,648 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

541 Listeners

The Energy Equation by High Performance

The Energy Equation

3 Listeners

David Senra by Scicomm Media

David Senra

133 Listeners