Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O'Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks.

Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market.

Topics discussed include:

• Near-term economic pressures and volatility in the fitness industry.
• Consolidation trends in the commercial club and supplier sectors.
• Evolving consumer behaviors and shifting motivations for fitness.
• Removing barriers to entry through innovative business models and programming.
• Long-term health and wellness macro trends despite short-term industry challenges.

ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf

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0:00 Intro

4:24 State of the global commercial fitness industry

9:44 Impact on the rise in interest rates have on new openings?

16:32 Embracing shifting consumer behaviours with at home fitness

19:43 Macro trends: Health and Wellness

24:13 ukactive consumer engagement insight report - the barriers to joining gyms

27:34 Final Thoughts