Escape Your Limits & LIFTS

LIFTS Episode 31 - Navigating Volatility | Core Health & Fitness CEO | Bryan O’Rourke


Listen Later

Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution.  Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks. 

Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market. 

Topics discussed include:

  • Near-term economic pressures and volatility in the fitness industry.
  • Consolidation trends in the commercial club and supplier sectors.
  • Evolving consumer behaviors and shifting motivations for fitness.
  • Removing barriers to entry through innovative business models and programming.
  • Long-term health and wellness macro trends despite short-term industry challenges.

ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf

 ======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

 ======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

 

0:00 Intro

4:24 State of the global commercial fitness industry

9:44 Impact on the rise in interest rates have on new openings?

16:32 Embracing shifting consumer behaviours with at home fitness

19:43 Macro trends: Health and Wellness

24:13 ukactive consumer engagement insight report - the barriers to joining gyms

27:34 Final Thoughts

...more
View all episodesView all episodes
Download on the App Store

Escape Your Limits & LIFTSBy Matthew Januszek

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

65 ratings


More shows like Escape Your Limits & LIFTS

View all
Barbell Shrugged by Barbell Shrugged

Barbell Shrugged

2,596 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,798 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

351 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,051 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,242 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,319 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,683 Listeners

Jason Khalipa Podcast by TRAIN HARD Media

Jason Khalipa Podcast

441 Listeners

WHOOP Podcast by WHOOP

WHOOP Podcast

657 Listeners

Iron Culture presented by MASS by Eric Helms & Eric Trexler

Iron Culture presented by MASS

721 Listeners

RP Strength Podcast by Nick Shaw

RP Strength Podcast

531 Listeners

The Consistency Project by EC Synkowski

The Consistency Project

533 Listeners

The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

The Dr. Gabrielle Lyon Show

1,143 Listeners

The Ultimate Human with Gary Brecka by Gary Brecka

The Ultimate Human with Gary Brecka

2,947 Listeners

The Energy Equation by High Performance

The Energy Equation

3 Listeners