Welcome to this week's episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kevin Yates, CEO Lift Brands EMEA.

With more that 20 years-experience working in the fitness industry there are few individuals on the planet with more experience than Kevin Yates when it comes to building and operating boutique fitness brands. Currently heading up Lift Brands EMEA, which includes icon brands Snap Fitness and 9Round, Kevin also played a huge hand in the growth and success of European boutique brand, Trib3 and before that, the trailblazing UK boutique brand, 1Rebel.

In this LIFTS podcast, we discuss:

• The evolution of boutique fitness.
• The pivot to multiple modalities within a boutique offer.
• The price vs value challenge facing HVLP fitness brands.
• What component parts make a successful boutique fitness brand.
• From HVLP 1.0 to HVLP 2.0 and the brands leading the charge.
• What do boutiques have to do to maintain relevance in today's market?
• Trend predictions for the fitness sector.

To learn more about Lift Brands, click here:

https://www.liftbrands.com/

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0:00 Intro

0:25 RFK's as Health and Human Services Secretary in the US. Good news or bad news?

2:50 Intro to Kevin Yates

5:06 The evolution of boutique fitness

9:43 The pivot to offering multiple modalities within a boutique offer

11:25 Adaptions HVLP fitness brands need to make to be able to charge more to cover rising costs

21:03 What component parts make a successful boutique fitness brand

25:17 The evolution from HVLP 1.0 to HVLP 2.0 and the brands leading the charge

33:00 What do boutiques have to do to maintain relevance in today's market?

36:12 Trend predictions for the fitness sector