Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech Club. ● Julian Barnes, Co-Founder and CEO of BFS. ● Jarron Aizen, CEO & Founder of Hapana. ● Ross Campbell, Founder & CEO at Beyond Activ. ● Jolin Ma, COO at Beyond Activ. This episode covers: ● Challenges in emerging markets. ● Community building through industry events and gatherings. ● AI's role in fitness-enhancing efficiency but not replacing human connection. ● The value of community and diverse perspectives in the fitness industry. ● Women's strength training trends and the rise of female-focused equipment. ● Growing focus on women's health needs in fitness and media.

To learn more about HFA, click here:

https://hub.healthandfitness.org/hfa-show

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0:00 Intro

1:33 Kathleen Ferguson, founder and CEO of Coach 360

9:47 Jarrod Saracco, President/Owner of Health Club Doctor

21:01 Nicole Dunn and Debra Strougo

33:11 Natalia Karbasova, Founder & CEO of FitTech Club

44:38 Intro to Athletech News cocktail party

44:50 Jolin Ma and Ross Campbell of Beyond Activ

58:51 Julian Barnes and Jarron Aizen