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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 1 of this LIFTS episode, Matthew and Mo are joined by:
This episode covers:
To learn more about EHFF, click here:
https://www.europeactive.eu/
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at [email protected] for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US)
https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
02:40 Consumer Behaviour and Mental Health
05:33 Deloitte's European Market Report
08:43 Key KPIs and Market Expansion
13:02 Consumer Fragmentation and Market Opportunities
19:01 Supply Side Fragmentation and Innovation
24:24 Jetts Fitness Market Strategy
31:40 Challenges and Opportunities in Franchising
35:41 Member Experience and Future Trends
39:08 ABC Fitness's International Expansion
By Matthew Januszek4.9
6565 ratings
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 1 of this LIFTS episode, Matthew and Mo are joined by:
This episode covers:
To learn more about EHFF, click here:
https://www.europeactive.eu/
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at [email protected] for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US)
https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
02:40 Consumer Behaviour and Mental Health
05:33 Deloitte's European Market Report
08:43 Key KPIs and Market Expansion
13:02 Consumer Fragmentation and Market Opportunities
19:01 Supply Side Fragmentation and Innovation
24:24 Jetts Fitness Market Strategy
31:40 Challenges and Opportunities in Franchising
35:41 Member Experience and Future Trends
39:08 ABC Fitness's International Expansion

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