Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0's backlash, fitness subscription models, and what it really means to build customer-centric products in the AI era. They also touch on celebrity-brand partnerships, data overload in fitness apps, and what the future of health optimization looks like. A must-listen for anyone building in fitness tech or navigating today's quantified world.

👉 Learn more about Ben Foster: https://www.linkedin.com/in/benfoster/

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00:00 – Intro + Today's Topics

02:00 – Mohammed's Workout Program Update

05:29 – Introducing Ben Foster

08:35 – Whoop 5.0 Controversy

13:00 – Reddit vs. Reality

18:30 – Subscription Models Explained

25:40 – Customer ROI & Business Value

27:29 – Mayweather Gyms & Celebrity Brand Risks

31:16 – Authenticity in Fitness Brands

34:27 – Weighted Vests & Equinox Collab

38:18 – Data Overload vs. Personalization

43:51 – Future of Data: One Metric to Rule Them All?

47:00 – Final Thoughts on AI & the Digital Twin

48:56 – Outro