In this episode of LIFTS, Matthew and Mohammed sit down with Hazlo founder Sam Moore to explore the cultural, psychological, and physiological shift away from alcohol.

They dive deep into the rise of sober‑curious culture, the influence of wearables on health behavior, the real effects of alcohol on mood and sleep, and the explosive growth of alcohol alternatives. Sam shares his personal journey from high‑stress corporate drinking culture to building Hazlo: a functional beverage designed to elevate mood, focus, and presence without the physical cost of alcohol.

Key topics include:

• Gen Z's 25% lower alcohol consumption and the rise of sober‑curious culture.

• How wearables like Oura are changing the conversation about alcohol's impact.

• Why alcohol affects sleep, mood, HRV, readiness, and long‑term inflammation.

• Sam Moore's journey from heavy social drinking to mindful performance‑based habits.

• The science behind Hazlo's functional ingredients and how they alter mood and focus.

• The future of THC beverages, kava, kratom, and the broader alcohol‑alternative space.

• How habit formation, ritual, and psychology influence drinking behavior.

• Why alcohol usage may eventually resemble cigarettes in regulation and perception.

• The shift toward "situational consumption" different drinks for different environments.

👉 To learn more about Sam Moore click here:

https://www.linkedin.com/in/sam-e-moore/

👉 To learn more about Hazlo click here:

https://drinkhazlo.com/

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00:00 Intro: Why We're Drinking Less

00:55 The Post‑Alcohol Generation

03:35 Meet Sam Moore of Hazlo

07:00 Matthew's Relationship with Alcohol

10:43 Sam's Early Drinking Culture Story

15:27 Wearables, Mood Tracking & Performance

19:28 Light Drinking vs. Dependency

22:50 Exploring Today's Alcohol Alternatives

28:07 What Hazlo Does in the Body

32:15 The Future of Alcohol, THC & Kava

41:33 Sugar, Nicotine & Addiction Parallels

44:30 How People Actually Change Habits

47:23 Final Takeaways

52:27 Where to Find Hazlo

53:05 Outro