Lisa Frank is the technicolor media giant best known for making school supplies that were all the rage with middle school girls in the 90s. At the company’s peak during the mid 90’s Lisa Frank was doing over 60 million a year in sales. Today it’s nearly impossible to find Lisa Frank products unless you search online or eBay, and all of their physical stores have been shuttered. This week we dive into the company's rise and fall and then pitch how we would fix the brand for today.

correction 1.26.24: Amina Mucciolo uses they/them pronouns. We apologize for misgendering them in this episode.

Mentioned in this episode:

The World of Lisa Frank mini doc via Urban Outfitters

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