Simon Sinek is the instigator of an idea that has fundamentally changed the way we do business, live life, and create art. The notion that people don’t buy what you do, they buy why you do is at the core of the success of some of the most successful organizations in the world.

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why” described by TED as “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”

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