What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape?

In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.

Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you’re deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.

Discover:

(0:00) Intro

(1:29) What is growth marketing (and how it differs from brand marketing)

(6:55) Where growth marketing sits on the org chart

(10:40) Tracking view-through conversions through YouTube

(20:20) Geolift tests: why you want them and how to do them

(23:34) Why platforms claim attribution

(26:57) Bidding on branded keywords

(31:25) Performance marketing on social media

(35:58) Who owns campaign ideation

(38:09) Creating brand videos

(47:39) SEO at Notion and Webflow

(51:22) Linkbuilding at Notion and Webflow

(54:18) Using agencies to forge channels

(56:27) The AI growth marketing co-worker

(01:03:43) Scaling growth at Roadway

(01:11:51) Outro

_______________________________________

Where to find Tim Dalrymple:

LinkedIn

Website

Where to find Tim Soulo:

LinkedIn

Website

-------------------------

Referenced:

Sean Ellis

Brian Balfour

Reforge - The Growth Series

Bryant Chou (Webflow Co-founder)

Monday.com

Tableau

Recast

Eppo

Rand Fishkin

Bruno Clay

Product Fit Article

Misha Vaughn

Graphite

Clay