In this special Two and a Half Gamers duet episode, Matej and Felix walk through how to set up Ad Monetization (AdMon) from scratch using Matej’s own test app as a live case study. This episode is part tutorial, part comedy of errors, and part step-by-step guide for anyone new to AdMon.

Key insights:

App-ads.txt basics:

Required by IAB for fraud prevention.

Must be hosted on the developer’s listed website (App Store/Google Play).

Each network (Google, AppLovin, IronSource, Unity, Meta, Mintegral, etc.) requires unique entries.

Some networks (like IronSource) force you to request Publisher ID via support, making setup painful.

Mediation setup (MAX):

One network is never enough — competition = higher eCPM.

Best practice: integrate multiple (Google AdMob, AppLovin, IronSource, Unity Ads, Meta Audience Network).

Connect networks directly in MAX for payout reconciliation & fraud safety.

Network quirks:

Google AdMob: straightforward, rewarded bidding setup.

AppLovin: entries visible in account dashboard.

IronSource: must email for Publisher ID.

Unity & Mintegral: dashboard accessible.

Meta/Facebook: painful; rewarded ads disabled for non-games, only interstitial/rewarded interstitial available.

Best practices shared by Felix:

Always keep app-ads.txt updated with every network.

Cross-check revenue between MAX vs. direct networks.

Expect a lot of clicking, logins, and waiting, but setup today saves revenue disputes later.

Live Learnings:

Matej’s developer website missing → crawlers failed.

Felix guided step-by-step through creating ad units, adding IDs, and verifying setups.

By the end, Matej had MAX + multiple networks integrated, app-ads.txt updated, and was ready to monetize his app.

Takeaway: AdMon setup is annoying, but essential. Do it properly once, and it will pay you back forever.

Get our MERCH NOW: 25gamers.com/shop

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to App Development and Advertising

03:51 Understanding AdMob and App Ads TXT

06:22 Navigating Ad Networks and Their Requirements

08:52 Setting Up Ad Units and Bidding Strategies

11:36 Integrating Multiple Ad Networks

14:25 Finalizing App Setup and Future Steps

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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