This week, the Adweek team is on the ground at Cannes Lions, gearing up for five days of sunshine, panels, events and, of course, awards. Europe brand editor Rebecca Stewart is joined by guest co-host Stephen Lepitak, Adweek’s Europe Bureau Chief on the mic.

The pair sit down with guests Tiffany Rolfe, global CCO at R/GA and Getty’s head of creative insights, Americas Tristen Norman to discuss what they’re looking forward to most about Cannes.\

Together, we unpack what creative conversations are happening on the ground, why marketers should use the event as a chance to have meaningful conversations about AI, and what work they’d like to see win big. Lepitak also tells the story of Wunderman Thompson Benelux and Vow’s “Mammoth Meatball,” – heavily tipped to be one of the big winners – which will be a guest of honor at the festival.

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