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In this episode, I sit down with Brant Southwell and Pierre Bertrand of neurolens to discuss implementation of their newest technology, N3. N3 takes the neurolens measuring device into virtual reality and streamlines the doctor's use of the platform. 

Key Takeaways:

1. Business innovation is driven by observing the needs and painpoints of your customers. Neurolens' newest measurement device was built on the most experienced pain points and opportunities of patients and doctors.
2. The new N3 device moves out of pre-testing into the exam room and is to be used while the patient is waiting for the doctor. The VR based platform makes testing and patient education easier.
3. The new VR platform has resulted in 80% of patients wanting to learn more about neurolens, driving the conversation forward and making it easier to have patients fulfill their neurolens prescription.
4. To improve capture rate, position neurolens as a medical device and help the patient connect the solution with the personal and psychological impacts of their symptoms in their day-to-day lives. 

What Brant & Pierre are reading:

• In the Garden of Beasts by Erik Larson
• Revival by Steven King
• The Score Takes Care of Itself by Bill Walsh