Some businesses are centered around a great product - others are about dependability, reliability and honesty. A great locksmith focuses on the latter. This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything. This week’s reviewer, Charlotte B., turned to Yelp in a moment of need. Jay finds many of his clients in moments of vulnerability - find out how he earns his exceptional reputation & what others can learn from it.

Lockbusters:https://www.yelp.com/biz/lockbusters-new-york Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/