OKRs are a management framework to help companies and teams align behind key business objectives. Liz Elfman is a former Googler, instructor at General Assembly, and an expert on OKRs and in this episode she'll explain how you can make OKRs work for you to improve the results of your SaaS marketing team.

We cover:

- Aligning OKRs between marketing and the rest of your company

- A simple way to frame OKRs

- Examples of what good OKRs look like

- How to track and grade OKRs

- Team Vs Individual OKRs

- OKRs and bonus programs

- How Liz and her team use OKRs at Toggl

- OKR dos & don'ts

Links

Toggl >> https://toggl.com/

Measure What Matters >> https://www.goodreads.com/book/show/41956823-measure-what-matters

What Matters >> https://www.whatmatters.com/

OKR Examples >> https://okrexamples.co/

Nobody Wants to Read Your Sh*t >> https://www.goodreads.com/en/book/show/30556551-nobody-wants-to-read-your-sh-t

Imperica Newsletter >> https://www.imperica.com/en/newsletter

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Advance B2B >> www.advanceb2b.com

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Follow Edward on Twitter >> twitter.com/NordicEdward