In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. 

Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.

Key Takeaways:

• Google Search Console can be a free and powerful tool for uncovering content ideas and improving topical authority.
• Hyperlocal SEO is critical for small businesses, focusing on local pain points and industry-specific challenges.
• Keyword gap analysis helps identify content opportunities and outrank competitors.
• Competitor research is key—using tools like SEMrush, Ahrefs, and DragonMetrics to analyze backlinks and search visibility.
• SEO tools with AI integrations need improvement, but Screaming Frog’s AI and Lighthouse integrations offer actionable insights.
• Zero-click searches are reshaping SEO metrics—impressions and visibility will play a bigger role in future rankings.

Memorable Quotes:

• 🗣️ “Your website should answer the questions your users are asking. Google Search Console can show you exactly what those questions are.” – Katie Stone
• 🔍 “Hyperlocal content helps you dominate local search—understand your community’s unique challenges and address them in your content.” – Katie Stone
• 📊 “SEO isn’t just about reacting to Google updates. You can go on the offensive and overtake competitors with the right strategy.” – Katie Stone
• 🚀 “The future of SEO tools lies in tracking brand vis

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Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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