Local SEO Tactics and Digital Marketing Strategies

Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their business.

• Why working with Intrycks has been a key factor in his businesses online success
• What red flags to look for when working with a marketing agency
• When to hire an agency for your business instead of doing SEO in-house

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/successful-seo-from-a-business-owners-perspective-steve-bowker-interview/

Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords.

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

• Why Htags are an important part of your SEO strategy
• When to use H1, H2, H3 or H4 tags in your website architecture
• How to put keywords in your headings so you can rank higher for them

If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits.

• When adding website content can negatively affect your SEO
• Why having an SEO strategy for new website content is valuable
• What types of new content you should be updating on your website

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility.

• Why keyword density in your schema matters
• How to use schema markup to improve your website rank
• When to use schema in your Google Business Profile (GBP)

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo

b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there.

• Where to find the Google knowledge panel
• Why SEO can impact the knowledge panel
• How you can increase your chances of getting your business into the knowledge panel

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/

A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website.

• What the difference between a custom and non-custom website is
• How SEO and cost should impact your decision when choosing a platform
• Why you may need a custom website instead of a WordPress website

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

https://www.localseotactics.com/should-you-go-with-a-custom-website-or-wordpress-website/

When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes.

• Why your website may be in need of SEO improvement
• How to look for SEO warning signs in your website's content
• When to hire an SEO professional for assistance

Got a question for the team? Let us know on our questions page! We're here to help.

Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations.

• Why it is important to map out your vision and goals
• What you should expect from your SEO company
• When to delegate your team to assit with SEO tasks

Got a question for the team? Let us know on our questions page! We're here to help.

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/

Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers.

• Why social media can be an important tool for digital marketing and how to measure your ROI
• How to engage with your LinkedIn network to generate more connections and sales
• What the AIDA framework is and how to use it for your LinkedIn posts

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/developing-a-successful-strategy-for-posting-on-linkedin-with-michael-ivy

Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you.

• What you can you do about Google reviews that aren't showing up
• How liking Google reviews may have an effect on Your Google Business Profile (GBP)
• Why getting reviews is important for SEO even if it's not on Google

Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up

Thanks for stopping by!